About the project
The humanitarian actions that take place as part of the WagWag campaign are primarily held to raise funds for the treatment of stray animals. In addition, this project was created to expand the community of animal lovers by introducing the public to how much love one animal can bring to one family. An arranged and customized scene for your pets is an idyllic setting for making lasting memories in the form of pet photos while at the same time spreading the human touch of this project – helping stray animals.
Every new project, especially this one, requires great logistical and volunteer support and excellent communication between the organizers, promoters and, ultimately, all the people who want to participate. From the first moment, it is necessary to make a striking but accessible marketing that will attract a large number of visitors. Nowadays, reaching people who are generally not in the volunteer community is very difficult, and this is recognized as a big problem. The community of volunteers is sometimes very closed, and even people who are animal lovers and owners are often not sufficiently informed about the problem that the associations are struggling with. That is why it isn’t easy to draw the public’s attention to the actual costs of rescuing animals and how much effort is required in the process, from rescuing to adopting an animal.
To develop awareness and spread the word about these problems, WagWag came up with the idea of conducting humanitarian photo shoots, which are most often held thematically, in cooperation with pet-friendly and socially aware companies. UG WagWag has at its disposal many volunteers from numerous professional fields and spheres, and such a team represents an excellent start to any project planning. The association already has an excellent and positive background in organizing educational, humanitarian and projects of various characters, and this is how this action is approached. From the first day, it is necessary to carry out a very high-quality marketing campaign which, with the help of volunteers, will explain the entire procedure of the action down to the last detail and thus ensure its successful implementation.
On the first day of creating the concept and implementing the idea, until the first animal which will step in front of the photographer’s lens, it is necessary to maintain a professional and high level of organization. This is the only way to draw attention to the activity and seriousness of the association, raise awareness about stray animals, inform the public via social networks, television, internet portals and other media and, ultimately, collect the money needed for treatment and covering veterinary costs.
This type of action very often and suddenly starts to spread throughout the region, from portals, televisions and numerous media that fully cover the action and, in this way, further magnify this event. Beautiful photos of pets will spread on the Internet for weeks and will represent a beautiful memory for all participants that they will remember for a lifetime.